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We accompanied the brand from start to end. From designing the new Logotype and Monogram to building the Online-Store, shooting the images, editing the videos and producing the music for the whole video fleet to create a unique and premium experience from start to end.
The strong but simple color combination of red, dark grey and white gives a premium feel to the campaign and brand but leaves enough room for the jewelry to shine.
To underline that the jewelry can be worn to any style of outfit whether it is elegant or regular, we decided to produce a combination of dramatic trap-style hip-hop beats for the longer videos and luxurious feeling tracks for the shorter videos.
