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Draco NWV is a german rapper from berlin with a personality that stands out.
He embodies arrogance that is riddled with inner conflict.
Whilst going his own way and not letting anybody stand in his way, he's trapped in the hustle but also falls victim to the childlike carelessness that it needs as a musician.
These values are very present in his music and had to be embodied in the visual experience of his brand.
Almost all of the brand assets are handdrawn to give the brand the childlike feeling of freedom and imperfection. The pronounced pink that is the only brand color, paired with black and white add a sense of seriousness to the loose and not so serious rest.
This pink is a strong but conscious choice to make draco stand out from the typical masculine landscape of german rap and clearly communicate that he doesn't care about stereotypes.
We not only took on the brand identity for Draco but also accompanied him with the release of two of his songs: "Alles zu Laut" and "FVCKED UP". We created the cover art as well as directing, shooting and editing the music videos.
