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  • FLORIAN STEFAN SCHMIDT

  • FLORIAN STEFAN SCHMIDT

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RESPONSIBILITIES:

RESPONSIBILITIES:

Brand Identity

Illustration

Webdesign

Brand Identity

Illustration

Webdesign

Florian Stefan Schmidt is a passionate wildlife photographer, filmmaker and researcher. His mission is to give nature a voice and rekindle the human connection with the animal world.


As Florian is not just a creative but also a researcher, the challenge was to create an experience that can be taken seriously in the research field, but stays approachable to regular people that are interested in nature. Our solution for this was an overall clean and modern look accompanied by personalised illustrations with a warm color palette inspired by nature.

Florian Stefan Schmidt is a passionate wildlife photographer, filmmaker and researcher. His mission is to give nature a voice and rekindle the human connection with the animal world.


As Florian is not just a creative but also a researcher, the challenge was to create an experience that can be taken seriously in the research field, but stays approachable to regular people that are interested in nature. Our solution for this was an overall clean and modern look accompanied by personalised illustrations with a warm color palette inspired by nature.

Throughout the whole Brand Identity we implemented tribal elements, as indigenous tribes stand for a strong connection between humans, animals and nature.

The Icon of the brand embodies a compass with the needle being the fin of the whale that is resembled through the native american spiral symbol.


These thoughtful elements and details make the human and animal connection tangible and clearly help Florian to stand out from a rather cold and neutral field.

TELL US ABOUT
YOUR PROJECT

TELL US ABOUT
YOUR PROJECT

TELL US ABOUT
YOUR PROJECT